Build Your Business with Google for DUMMIES

Title : Build Your Business with Google for DUMMIES

Author: Brad Hill 

Description :  One way businesses grow is by victimization targeted ads, and with Google, 1/2 your work is completed.

The goal of Google is to attach its computer programme users to the foremost relevant content supported their search terms, however it additionally permits you to position your business’s ads in those search results. 

Use the knowledge on this Cheat Sheet to induce your web site detected by your customers and by Google.

Google Advertising Terms

If you’re trying to build your business through Google, there are a few advertising terms you need to become familiar with so you know what you’re buying and what to expect.

Google AdWords Keyword-Matching Options

Google can match your ads with users’ searches in more than one way, giving you a better chance of connecting with exactly the customers you’re looking for.

A Summary of Google Business Services

Google is so much more than just a search engine. It offers a number of services that online businesses can use to boost customer interaction and search engine visibility, and many of them are free:

Tips for Optimizing Your Business Website for Google

As you build the pages of your business website, keep the following optimization tips in mind to boost your appeal to Google’s search algorithms and connect with more customers:

• Build pages around core keywords, which define each page’s topical focus.
• Incorporate core keywords in the page’s content.
• Place core keywords in each page’s meta tags.
• Use core keywords in text headers.
• Fill in the title tag using core keywords.
• Use alt tags, with keywords, on page graphics.
• Use text, not graphical buttons, for navigation links.
• Register and use domains that describe the site’s business.
• Avoid splash (entry) pages.
• Avoid the use of frames.
• Avoid dynamically generated pages where possible.
• Devote one page to a comprehensive site map.
• Keep pages focused; write new pages for divergent subjects.
• Don’t use spamming, keyword stuffing, or cloaking.
• Build a network of incoming links from other sites to your site.

 

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